Rice-cake soup is one of the best-known Korean foods. It is the most typical food eaten on a new year`s day, but is eaten on ordinary days also. It doesn`t only look nice but good for health, too.
Ingredients:
sliced ricecake, beef brisket, garlic, fish sauce, green onion, eggs, laver (dried sea plant), sesame oil, black ground pepper.
Method :
Cake
*제품컨셉: 100% 순수 통밀로 만든 초콜릿 케익
*제품 특성(장점): 밀가루 No, 통밀로 만들어 영양이 풍부, 초코크림이 아닌 리얼 초콜릿으로 느끼하지 않은 케익
-100% 순수 통밀: 100% 순수 통밀로 비타민, 식이섬유, 무기질, 단백질 등 필수영양소 공급
-에어레이션 초콜릿: 초코크림이 아닌 리얼 에어
5. The Key Success Factors for contrarian marketing.
(Jun Sang Yeo, 2004)
To do the success contrarian marketing, various factors are required. Let’s see these factors, by categorizing two parts: individual side and organizational side.
1) Individual Factors – Four minds
a) True bravery which move to the action
True bravery is trying to boldly act rather than the hypocritic
The reason that we concluded like that was because Korea is following Japan is the trend in living, which is the biggest factor in the food industry. Living, here, means the lifestyle, as in the number of family members. Tokyo's 1 member family ration has been increasing gradually since 1985, and in 2010, it is almost 50% while Seoul's ratio is not that high like Tokyo, the increase rate is more
◆ Rice consumption per a person
In the Korea, rice consumption of farm region has decreased since 1986. And, urban region has decreased since 1971. In 2009, rice consumption reduced average 74kg in urban region. Rice consumption decreased initially in 1998 less than 100kg. Looking at periods, reduction rate of rice consumption was -0.13% in 1970s, -1% in 1980s, -2.6% since 1990s. Rate of red
The restaurant was voted 45th best in the world in Restaurant (magazine) Top 50 2009
Main menu: Modern European cuisines
Location: Ohardroad, Third floor of Hilton hotel
Luxurious atmosphere, strong tendency with Japanese food
Popular restaurant for roasted duck
Main menu: Duck Roasted with Herbs
Other popular dishes: Ma-Po Tofu, Fragrant Nestum Prawn
Location: Marina Square (near
(2) Characteristics of Consumption in Korea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice and korean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is
So, we need to identify the source of this phenomenon by using age consumption analysis. Meanings of age consumption analysis are like these
First, by comparing the age of rice consumption expenditures we can recognize generational differences in favor of rice.
Second, we may get how each generation response to generational changes by tracking the long-term changes in rice consumption.
The Korean traditional alcoholic beverage, also known as Takju.
It is milky, off-white in color, and sweet.
It is made by fermenting a mixture of boiled rice and water.
It was originally quite popular among farmers.
Dongdongju is a drink very similar to makgeolli, and both are
popularly drunk with the Korean "pancakes" called pajeon.
*Developed by combining the method of champagne